Digital Content Creator
Caron Group is a family of care homes across mid and south Wales. Our ethos is to provide quality care and to ensure that privacy, dignity and choice for our residents is at the core of everything we do. We have been operating in the care sector for twenty-four years and specialise in residential, nursing and dementia care for older people. We are currently undergoing an exciting chapter in our growth and are looking for dedicated individuals to join us on this journey.
We’re expanding our newly formed Marketing Team and are looking for a talented Digital Content Creator to help bring our brand to life across social media, our website, campaigns and internal communications. This is a full-time role ideal for someone with a few years of experience and who’s ready to take the next step and make a real impact. If you’re passionate about visual storytelling and excited to make a real difference, apply now to help us grow our brand and share the stories that matter most.
About the role
The Digital Content Creator will be based at our Support office in Cardiff, however the role will require frequent travel to the various care homes in the group, therefore it is essential that the post holder is a driver.
Responsibilities*:
Capturing photography and video that showcases life in our homes.
Creating short‑form content for TikTok, Instagram, Facebook and LinkedIn.
Supporting in brochure and newsletter creation.
Producing polished video edits, interviews, graphics and digital assets.
Supporting the Head of Marketing with campaigns, storytelling, and content planning.
Building positive relationships across our homes to ensure a steady flow of great content.
Supporting in social media and website management.
*This is not an exhaustive list
Essential Requirements:
A creative content producer with proven experience in photography/videography.
Strong editing skills (Premiere Pro, Canva, or similar).
Someone who understands how to create engaging social content.
A people‑person who is confident meeting staff and residents.
Someone organised, proactive, and eager to grow with a new team.
Ability to work flexibly, including occasional evenings / weekends for key events
An understanding of and adherence to Caron Group’s ethos
Desirable:
Experience working in health, social care, housing, or community-based sectors
Understanding of brand voice, tine and visual identity
Basic copywriting skills
Knowledge of analytics tools (Meta Insights, Tik Tok Analytics, etc)
Someone organised, proactive, and eager to grow with a new team
Understandung of SEO
Flexible approach to tasks and teamwork and working occasional evenings / weekends for key events
An understanding of and adherence to Caron Group’s ethos
Package:
Competitive salary
Employee Referral Scheme
Blue Light Discount Card (Eligibility to apply)
Auto-enrolment Pension Scheme
Hybrid working – 1 day per week working from home (post probation, terms apply)
Training towards your development
What you will need
Required criteria
- A creative content producer with proven experience in photography/videography.
- Strong editing skills (Premiere Pro, Canva, or similar).
- Ability to work flexibly, including occasional evenings / weekends for key events
- Someone organised, proactive, and eager to grow with a new team.
- Someone who understands how to create engaging social content.
- A people‑person who is confident meeting staff and residents.
Desired criteria
- Experience working in health, social care, housing, or community-based sectors
- Knowledge of analytics tools (Meta Insights, Tik Tok Analytics, etc)
- Understanding of brand voice, tine and visual identity
- Understandung of SEO
Caron Group
Caron Group is a family of care homes across mid and south Wales. Our ethos is to provide quality care and to ensure that privacy, dignity and choice for our residents is at the core of everything we do. We have been operating in the care sector for twenty-four years and specialise in residential, nursing and dementia care for older people.
Caron Group is proud to offer 17 exceptional care homes across Mid and South Wales, each dedicated to providing high-quality, compassionate care tailored to meet the unique needs of every resident. We offer a range of services including residential care, nursing care, and specialist dementia care all delivered by a highly trained and compassionate team. Our safe, understanding and engaging environment helps our residents maintain their dignity and quality of life.
Caron Group's strength is attributable to our team of highly motivated, passionate and dedicated staff. We invest in exceptional talent and our people share a commitment to success that is second to none. This energy is harnessed to deliver the highest levels of relationship-centred care. We are committed to supporting our staffs’ continuous professional development throughout their careers, through the provision of formal training and development opportunities. The group offers a friendly family culture and supportive environment of teamwork, respect and integrity where everyone makes a valued contribution.
Our benefits
We believe that caring for our people is just as important as caring for our residents. To reward dedication and contribution, we offer competitive pay and a supportive working environment. Our team members enjoy access to ongoing training and development, career progression opportunities, an auto-enrolment pension and an employee referral scheme. We pride ourselves on fostering a culture of collaboration, inclusivity and continuous learning, providing a workplace that inspires, empowers, and nurtures growth.
Referral bonus
Blue Light Card
Culture of recognition
Progression opportunities
Digital Content Creator
Caron Group is a family of care homes across mid and south Wales. Our ethos is to provide quality care and to ensure that privacy, dignity and choice for our residents is at the core of everything we do. We have been operating in the care sector for twenty-four years and specialise in residential, nursing and dementia care for older people.