Marketing Manager
The role of Marketing Manager will report directly to the Senior Marketing Manager working collaboratively with the wider Marketing team, and other functions in our business. This person will support both the wider marketing team and support key accounts marketing. They will be responsible for ensuring all marketing efforts and investment support the department’s overall strategy and goals. The position is located in Cookstown, Northern Ireland and global travel may be required from time to time.
The role requires someone who is highly organised, methodical with experience in customer relationship and stakeholder development. It requires someone who has experience working for a manufacturing and export business. Activities will include supporting the wider marketing function, research of key accounts, guided planning and implementation of the marketing strategy, and delivery of activity with the support of the in-house and partner agency teams. From time to time the Marketing Manager will be required to support Business Development and Marketing peers with the creation of sales presentations, delivery of marketing & promotion activities, updating systems, arranging and facilitating meetings, producing accurate monthly reports, management of digital footprint in collaboration with the digital team and in line with marketing strategies.
About the role
Responsibilities
Strategy
Support developing and implementing the key accounts marketing strategy to deliver lead generation and retention targets.
Research (i) key accounts, (ii) target markets and (iii) competitors and identify potential areas to invest in.
Be a champion for the development of key accounts.
Work with third-party agencies to bring this strategy to life.
Manage the assigned marketing budget, in line with organisational policy and procedures, by projecting costs, determining necessary adjustments, reviewing expenditures and preparing written commentary on the budget and/or variations as required.
Brand & Regional marcomms
Create and manage consistent presentation of marketing collateral and sales resources in line with CDE’s global brand such as presentations, brochures, advertisements, video content, infographics and various others.
Develop relationships with partners, influencers, trade media and industry associations; build and maintain a database of contacts in order to leverage relevant opportunities for CDE.
Oversee & implement the planning and evaluation of all marcomms targeting key accounts in conjunction with in-house and external agency support.
Oversee & implement targeted comms and content development for owned digital channels in conjunction with Digital Marketing.
Define marketing collateral requirements, managing production, such as project case studies, project videos and all CDE literature, electronic media, site personnel and vehicles and promotional merchandise.
Oversee the planning, implementation, and evaluation of attendance and speaking opportunities at all external events including exhibitions, trade shows, conferences, masterclasses, technical presentations and open-day events.
Customer Relationship Management
Oversee the management of accurate databases for customers and prospects and support other business functions in their execution of this.
Oversee the development and use of up-to-date databases to build relationships with key accounts and targets to achieve annual revenue targets.
Evaluate
Supervise information gathering or the compilation of statistics pertinent to the planning, execution, and evaluation of marketing plans; refining and adjusting activities, as required.
Prepare & deliver reports, outlining progress against KPIs.
Ensure you are building consistency with key accounts in developing pipelines/opportunities to be used in building Business Development forecasts, as well as in the creation of dashboards/reports for both senior management as well as Business Development management.
Adaption of plans based on market, company, customer insights & evaluation.
Other
Manage any direct reports, ensuring that regular performance reviews are carried out and that staff understand how their work contributes to the organisation’s performance.
Adhere to CDE policy and practice.
Carry out any other duties within the reason and capability associated with this role.
What you will need
Required criteria
- Hold a relevant business or marketing qualification, or a business-related discipline.
- Have >1 year’s experience at Marketing Manager level in a fast-paced working environment.
- Previous experience of analysing marketing activity.
- Demonstrable export and lead generation experience.
Desired criteria
- A digital marketing qualification or working towards a digital marketing qualification such as CIM or DMI.
- B2B marketing experience or experience of working within a manufacturing
- Relevant experience of the sand and aggregate industry.
CDE Group
WE ARE CDE. ENGINEERED FOR YOU We empower our customers to transform waste into valuable resources through innovative co-creation, laying the foundations for the circular economy. We help our customers maximise their natural resources in the most sustainable way possible – with greater efficiency and less waste than ever before. Our unparalleled speed and scale are down to our proximity to our customers and our deep understanding of their challenges. Our track record of proven solutions consistently meets our customers’ needs precisely, operating in challenging environments from the Arctic to the Equator. Wet processing is our sole focus –our experience and expertise is unmatched in this field. Every day, in everything we do, we strive to do it right. We want to be the best at what we do and deliver the maximum benefit for our customers. We pull together, as a team, in pursuit of this common cause. Our “Customer for Life” mentality fortifies each of our projects, with CDE engineers delivering continuous, limitless support.
We recognise that it is our people that have established CDE as market leader in developing solutions for the wet processing industry both within natural materials processing and waste recycling sectors. OUR PURPOSE IS TO CREATE OUR BEST WORLD, A TON AT A TIME. To do that, we must continue to build our global team by adding the most ambitious, driven and talented people. We will challenge you, elevate you and broaden your horizons. We will help you to be the best you can be both personally and professionally. We are renowned for our energy and can do attitude…. and at times seemingly delivering the impossible. We also know that all the will in the world won’t take us anywhere unless we work together. And we like to have fun together - life’s too short and we spend most of it at work. If we lose the power to laugh, we lose the power to think. We will continue to add the most dynamic, ambitious and talented individuals to the CDE team.