Content Manager | Folkestone, Kent | Up To £37,000 DOE | Full-Time

THE ROLE

• Leading and managing a team of writers.

• Driving SEO editorial excellence by ensuring content aligns with best practices for search engine optimisation while maintaining high-quality writing.

• Aligning content planning with the SEO team to ensure trending topics are effectively covered.

• Collaborate with the SEO team to identify keyword opportunities and create content that addresses trending topics, improving organic search visibility.

• Collaborating with Project Managers and Account Managers to meet client needs.

• Monitor and optimise SEO performance metrics, making adjustments to content strategies based on data-driven insights.

• Managing content calendars and tracking deliverables.

• Work alongside the Project and Account Managers to brief and oversee the content team on delivery tasks.

• Collaborate with the Digital PR team to brainstorm and coordinate content plans aimed at enhancing backlink strategies.

• Conduct quality assurance (QA) checks on content output across all projects, ensuring the highest quality standards are consistently met. 

• Provide weekly deliverable updates (alongside the Account Managers) to highlight key content progress, achievements, blockers, and opportunities across projects.

• Coordinate with client partners and agencies to ensure alignment on content needs to meet project objectives and KPIs.

• Collaborate with the Head of Content and Senior Creative Manager to define deliverables and timelines for freelance-based projects.

• Regularly report to the Senior Creative Manager, providing clear updates on progress and flagging any potential blockers.

• Step in to manage content tasks on behalf of the Senior Creative Manager during periods of absence, as required.

• Attend work-related events when required to do so.

THE PERSON

• Able to pivot quickly in a fast-paced environment with changing client needs and industry trends.

• Focuses on delivering measurable outcomes, such as improved engagement, SEO performance, or client satisfaction.

• Brings fresh, innovative ideas to content strategies that engage and excite clients and audiences.

• Understands the client’s voice and objectives, ensuring content reflects their brand authentically.

• Comfortable working with content management systems (CMS), analytics tools, and other digital platforms to support content distribution and performance tracking.

• Committed to staying up to date with industry trends, algorithm changes, and digital marketing innovations.

• Is highly organised, able to manage multiple projects and dynamic priorities while meeting deadlines.

• Thrives in a collaborative environment but is equally comfortable working independently.

• Possesses strong problem-solving skills and a keen attention to detail.

• Communicates complex concepts clearly and effectively, both in writing and presentations.

• Is a team player with excellent presentation skills and the ability to contribute meaningfully in collaborative settings.

REQUIREMENTS

• Experience in team management, setting goals and objectives, as well as always-on improvement plans.

• Demonstrable experience managing content for web, blogs, email, and social media, ideally within a digital marketing agency.

• Strong understanding of SEO editorial principles and how to implement them in content creation for enhanced search engine visibility.

• Ability to interpret data from Google Analytics or other tools to make informed decisions about content strategy.

• Capable of leading content projects from conception to completion, ensuring timely delivery within scope and budget.

• Familiarity with best practices for search engine optimisation and how to implement them in content creation.

• Proven track record of using various channels (e.g., social media, email, blogs) to distribute content effectively and drive engagement.

• Ability to inspire, manage, and develop a team of content creators.

TOGETHER

At Sleeping Giant Media, we are more than just a digital marketing agency, we are a purpose-driven community committed to excellence, innovation, and positive impact. Since 2008, we’ve grown by building meaningful relationships and nurturing the potential of our team members. Part of our success is through our values - we all have to wear CAPES. That is, we have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. 

• Communicator: We prioritise transparency and relationship-building in all our interactions.

• Accountable: We take ownership of our actions, knowing that trust is essential.

• Positive: We approach challenges with enthusiasm and a solution-oriented mindset.

• Effective: We innovate to deliver outstanding work efficiently.

• Self-Aware: We are committed to continuous learning and growth, both personally and professionally.

These values guide us in everything we do, from how we interact with clients to how we treat each other within the organisation. We aim to be more than just good, we aim to be GIANT.

The team is made up of people from different walks of life, who all share the common goal of exceeding expectations for their clients. They are responsible for designing unique and highly technical strategies for their clients to achieve higher levels of engagement and ROI through search engine optimisation and paid search. 

We are a dedicated bunch of people in multiple phases of growth. Some have years’ experience, some are starting out in their journey. They collaborate with the wider client team on our One Team approach, this ensures we are driving growth for all our clients; our strategy is always client first. The team all want to thrive in their environment, drive the business forward, and deliver an excellent service for their clients. 

GROWTH & DEVELOPMENT

At Sleeping Giant Media, we invest in our people. You’ll receive continuous development opportunities, including certifications, mentorship, and the chance to grow within our team. With regular personal development reviews and professional development opportunities, we help you achieve your career goals.

B CORP COMMITMENT

We are proud to be going through the B Corp certification process, which highlights our dedication to balancing profit with purpose. This certification will be a testament to our commitment to social responsibility, environmental sustainability, and positive community impact.

We strive to use our business as a force for good. Our operations are designed not just to be profitable but also to be sustainable, equitable, and beneficial to our community. We are dedicated to achieving Net Zero by 2028, hosting zero-waste events, and constantly improving our environmental impact. By making responsible choices, we aim to drive positive change and inspire others to do the same.

As part of our mission to promote social and environmental responsibility, all employees at Sleeping Giant Media are expected to:

• Practise sustainable work habits, including reducing waste and energy and supporting recycling programs.

• Participate in community outreach programs and charity events.

• Maintain transparency, fairness, and integrity in all business practices.

• Support diversity, equity, and inclusion initiatives within the workplace.

• Contribute to ongoing efforts to enhance our social and environmental performance.

BENEFITS

At Sleeping Giant Media, we offer a competitive salary ranging from £29,001 to £37,000 depending on experience. We believe in fostering a supportive and collaborative environment where you’re encouraged to take ownership and enjoy the autonomy in your role. Our benefits package is designed with you in mind, offering a healthcare cash plan for both you and your family, covering things like dental and optical, as well as 24/7 access to doctors and counsellors. We understand the importance of flexibility, so we offer adaptable working arrangements alongside an Employee Assistance Programme (EAP) for additional support. Plus, our office is stocked with free drinks, snacks, and games to keep things fun.

We’re also big on continuous learning, so you’ll have plenty of opportunities for growth through training, conferences, and external development. We believe in working hard and celebrating success together, which is why we organise regular social events, whether it’s a fun day out or a casual evening with the team. You’ll also benefit from a pension scheme with a salary sacrifice option, 10 days of paid sick leave, and plenty of opportunities to get involved in charity initiatives. Once you’ve passed probation, you’ll unlock even more perks, like profit sharing and unlimited holiday. And, because we love to celebrate, we make sure you get your birthday off, and we throw fantastic Christmas and summer parties. All in all, we’ve created a space where you can grow, thrive, and truly enjoy the work you do.

EQUAL OPPORTUNITY STATEMENT

At Sleeping Giant Media, we believe in promoting equality and diversity in all aspects of our business. We are committed to providing equal opportunities to all employees and clients regardless of race, gender, ethnicity, age, religion, sexual orientation, or disability. We strive to create a welcoming and inclusive environment where everyone feels valued, respected, and empowered to awaken their full potential. We actively work to eradicate discrimination and bias from our practices and policies, and we continuously educate ourselves and our team members on the importance of diversity and inclusion in the workplace.

OTHER INFO

We welcome people from all walks of life, so if you need us to make any adjustments for you to be able to take part in our recruitment, just let us know. 

PLEASE NOTE: Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!

NO RECRUITMENT AGENCIES PLEASE