Assistant Director of Sales

Duties and Responsibilities of the Role:

Sales Strategy & Planning:

• Assist in developing and implementing the hotel’s annual sales and marketing plan.

• Identify new business opportunities and markets to maximize revenue.

• Collaborate with the Director of Sales to set sales targets and strategies.

Client Relationship Management:

• Build and maintain strong relationships with key clients, corporate accounts, and travel agents.

• Conduct site visits, presentations, and negotiations to close sales deals.

• Attend industry events and trade shows to promote the hotel and establish new business connections.

Revenue Management:

• Monitor market trends and competitor activities to adjust sales strategies accordingly.

• Work closely with the Revenue Management team to optimize room occupancy and average daily rates.

• Analyse sales performance and provide insights for revenue forecasting and budget planning.

Team Leadership & Development:

• Supervise and support the Sales team, providing guidance and training to achieve departmental goals.

• Conduct regular performance evaluations and mentor team members for career development.

• Assist in recruitment and onboarding of new sales team members.

Event Coordination:

• Collaborate with the Events and Catering teams to manage group bookings and large-scale events.

• Oversee contract negotiations and ensure all event details meet client expectations and hotel standards.

Reporting & Analysis:

• Prepare detailed sales reports and presentations for senior management.

• Track and analyse key performance indicators to measure sales effectiveness.

• Utilize CRM systems to maintain accurate records of sales activities and client information.

Collaboration with Other Departments:

• Work closely with the Front Office, Food and Beverage, and Operations teams to ensure a seamless guest experience.

• Participate in weekly executive meetings to align sales strategies with overall hotel operations.

Key Skills and Competencies:

Sales and Negotiation: Strong ability to drive sales strategies, negotiate contracts, and close high-value deals.

Leadership and Team Management: Proficient in leading and motivating sales teams to achieve targets and deliver exceptional results.

Customer Relationship Management: Skilled in building and maintaining long-term relationships with key clients and stakeholders.

Revenue Management: Ability to analyse market trends and competitor data to optimize pricing and maximize revenue.

Communication and Presentation: Excellent verbal and written communication skills, capable of delivering compelling presentations and reports.

Analytical and Problem-Solving: Strong analytical skills to evaluate sales performance and identify growth opportunities.

Strategic Planning: Proficiency in developing and implementing effective sales and marketing strategies.

Time Management and Organization: Highly organized, with the ability to manage multiple priorities and meet deadlines.

Marketing Insight: Understanding of digital marketing and promotional strategies to enhance the hotel's visibility and brand.

Adaptability: Ability to work in a fast-paced environment and adapt to changing business needs and market conditions.

Collaboration: Strong teamwork skills to work effectively with various departments and stakeholders.

Requirements for the role:

• A bachelor's degree in business, marketing, or a related field is typically required. A master's degree preferred.

• Proven experience in sales and marketing within the luxury hospitality sector, with a strong track record of driving revenue and achieving targets.

• Excellent verbal and written communication skills.

• Ability to articulate and present ideas effectively.

• Strong analytical and problem-solving skills.

• Ability to work collaboratively with cross-functional teams.

• Ability to adapt to changing market conditions and business priorities.