Marketing Manager

Duties and Responsibilities of the Role:

• Develop and implement a strategic marketing plan aligned with the hotel's overall business goals.

• Identify target audiences and key market segments for focused marketing efforts.

• Maintain and enhance the hotel's brand image and positioning.

• Ensure consistency in messaging across all marketing channels.

• Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing.

• Analyse online metrics and adjust strategies to optimize performance.

• Supervise the creation of engaging content for various platforms, including the hotel's website, social media, and marketing collateral.

• Ensure content is aligned with brand guidelines and resonates with the target audience.

• Plan and execute advertising campaigns, both online and offline.

• Develop and coordinate promotions and special offers to drive bookings and revenue.

• Build and maintain relationships with media outlets, influencers, and industry partners.

• Coordinate press releases, media events, and familiarization trips.

• Work closely with the sales team to develop marketing materials that support sales efforts.

• Assist in creating packages and promotions for different market segments.

• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.

• Utilize insights to adapt marketing strategies.

• Develop and manage the marketing budget, ensuring effective allocation of resources.

• Monitor expenses and evaluate return on investment for marketing activities.

• Utilize analytics tools to measure the performance of marketing campaigns.

• Provide regular reports and insights to management on key performance indicators.

• Plan and coordinate marketing events, including launches, openings, and promotional activities.

• Ensure seamless execution and positive brand representation.

Requirements for the role:

• Bachelor's degree in Marketing, Business, or a related field; additional certifications in marketing are advantageous.

• Proven experience (2+ years) in a senior marketing role, preferably in luxury hospitality.

• Strong understanding of digital marketing trends and tools.

• Excellent communication and interpersonal skills.

• Creative thinking and the ability to generate innovative marketing ideas.

• Data-driven mindset with proficiency in analytics tools.

• Project management skills with the ability to handle multiple tasks simultaneously.

• Familiarity with graphic design and content creation tools is a plus.

• Team leadership and collaboration skills.

• Ability to adapt to a dynamic and fast-paced environment.