Strategic Insights Lead
ROLE: Strategic Insights Lead
DEPARTMENT: Client Services - AM Team
LOCATION: Folkestone, Kent (The candidate will need to be based in the UK as they will be required to visit our office in Folkestone for training/team days/client meetings. This is a hybrid role with a minimum of three days a week in our office.)
DURATION: Permanent, Full Time
PACKAGE: £30,001 - £34,000 DOE
Are you looking for your next career opportunity in the digital marketing industry? Sleeping Giant Media is a multi-award-winning business with clients across the UK and Europe, and we’re looking for a Strategic Insights Lead to join our Giants and help take us to the next level!
Why consider Sleeping Giant Media? To Awaken Potential... Yours, our Giants and our Clients! That’s our mission.
Would our ambition to develop an incredible working environment committed to Health & Wellbeing, Diversity, Flexibility, Inclusivity, Excellence, Community, and Sustainability inspire you?
And finally, would you love to be part of the team of Giants that achieves our Times Top 100 Employer status, an industry-leading Employee Net Promoter Score and our Carbon Negative Commitment?
If the answer is yes, and you feel that this specific role is right for you, then we want to talk.
You should expect all the usual benefits, unlimited holiday, health plans, cash plans, paid sick, flexible working, etc…But most importantly, the flexibility, support, and encouragement to develop your own career are in line with our mission to Awaken Potential.
Overview
You are a part of the Strategic Insights Team (a sub-team within the Account Management Team) which provides strategic analysis on digital marketing trends to support digital strategy creation & execution. You also carry out market analysis and research as requested by Strategic Account Managers to support with preparation for meetings, calls and roadmap development. You are on top of all things digital & market trends to provide insight into client accounts, industries and channels including but not limited to SEO, PPC, Social Media and Content Marketing. You work closely with the Commercial team to provide strategic sales observations and join sales meetings as a representative of the Account Management Team as required.
About the role
The Role:
Help the AM team translate clients' business goals into a clear strategy
Help the AM team create strategic digital roadmaps
Help build the collateral for Business Reviews that consider opportunities for cross-channel collaboration and identifying upsell opportunities.
Proactively seek growth opportunities for industries and report this back to the AM & COMBAM team.
Work closely with the Strategic Account Managers and COMBAM team to create proposals for current and potential clients based on your strategic research and observations.
Work closely with Pods to understand the latest innovations, updates, and best practices and report back to the AM team for them to include in communications.
Support Account Directors and Head of Client Experience with industry and pod updates that support client growth.
Develop processes and workflows to help keep the AM team up to date on industry news and trends to monitor.
Keep sales observations and recommendations up to date using industry and Pod updates.
The Person:
A passion & aptitude for Digital Marketing.
A keen interest in marketing research and looking at things from multiple angles.
Google Analytics and Google Ads certified
Experience using Google Analytics, Google Ads, Meta, LinkedIn, Screaming Frog, SEMRush, Wincher, and Google Search Console.
Results-driven.
Proven organisational skills, allowing you to plan and present detailed proposals and deliver campaigns on time and within budget.
Exceptional communication and presentation skills.
Proven track record managing client requirements. This includes both planning and managing multi-disciplinary campaigns, and also ad-hoc work.
A team player, happy to collaborate with the rest of the team to create multi-discipline campaigns.
Can support the creation of sales collateral as required & attend relevant pitch meetings.
We’re not in for the hard sell, we’re after someone who will provide solutions to businesses and individuals in a consultative manner, always looking for the best fit.
The Team:
The Client Services Team is made up of people from different walks of life, who all share the common goal of exceeding expectations for their clients. They are responsible for designing unique and highly technical strategies for their clients to achieve higher levels of engagement and ROI through search engine optimisation and paid search.
We are a dedicated bunch of people in multiple phases of growth. Some have years of experience, some are starting out in their journey. They collaborate with the wider client team on our One Team approach, this ensures we are driving growth for all our clients; our strategy is always client first. The team all want to thrive in their environment, drive the business forward, and deliver excellent service for their clients.
Together:
The company itself started in 2008, and part of that success is through our values - we all have to wear CAPES. That is, we have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. To celebrate our Giant heroes, we make sure everyone is well taken care of.
Benefits:
Quick decision making from management
Supported Autonomy in the role
Flexible Working
Healthcare cash plan, including money back on dental, optical, and other services, referrals, and 24/7 access to both doctors and counsellors
EAP
Shopping discounts and cashback
Free lunch, drinks, fruit and snacks in office
Vibrant Office - games, bar, sports tables
Regular training, conferences, external training
Social days & nights out
Pension (salary sacrifice)
Christmas and Summer Parties
Involvement in charity
Birthday off
Financial advice support
Additional benefits after probation:
10 days paid sick
Unlimited Holiday
We welcome people from all walks of life, so if you’d like us to make any adjustments for you to be able to take part in our recruitment, just let us know.
The candidate will need to be based in the UK as they will be required to visit our office in Folkestone for training/team days/client meetings. This is a hybrid role with a minimum of three days a week in our office in Folkestone, Kent.
PLEASE NOTE: Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!
NO RECRUITMENT AGENCIES PLEASE
What you will need
Required criteria
- Google Analytics & Google Ads certified
- Experience using Google Analytics, Google Ads, Screaming Frog, SEMRush, Wincher, AWR and Google Search Console.
- An excellent grasp of mathematics and basic statistics
- Both written and spoken English to a high standard
- Prioritisation, time and workload management
- Evidenced passion for working in the digital marketing industry essential
Desired criteria
- Informal or formal qualifications preferred, but not necessary
Sleeping Giant Media
We’re looking for driven, passionate, and knowledgeable individuals. If you’re just starting on your journey, you need to want to learn, to put in the effort, and to recognise opportunities. If you’re already on your career path, you need to be good at what you do, and want to help others in their journeys! But above all, you’ll need to wear CAPES - That is, you have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. This world is all about growth, and you’ll be no different.
In a nutshell, Sleeping Giant Media is a unique collective of highly skilled and dedicated people who support one another to achieve fantastic heights of both professional and personal growth. We want our people to feel valued, empowered, confident (and competent), and above all - like a Giant! Be a part of a team that, in the words of Nikki “doesn’t have a mean person among them - and I’ve been looking”, somewhere that "People and Culture" are not just words, but a living organism, and where you’ll be lambasted if you like egg sandwiches (Just ask Ben A).
Our benefits
Our Giants are given above and beyond what you could expect from an office job. Yes, we have the free drinks and snacks, and you’ll learn more about our office, but it’s more than that.