Digital Marketing Officer

Responsibilities

·       Creation & delivery of the digital marketing strategy deploying organic & paid social media campaigns

·       Utilise third party platforms to support both the brand and retailers with their social media efforts

·       Planning upcoming posts, recognizing current trends and being quick to react to them

·       Building and maintaining our social media presence for the brand and it’s direction

·       Define and execute the marketing and communication activities according to the overall retail marketing plan online

·       Track performance & Report on Digital marketing campaigns

·       Ability to work alongside agencies and ensure that all digital content is primed ready for execution in line with brand guidelines

·       Solid knowledge of Wordpress to ensure the brand website is regularly updated and is responsive to consumer needs

·       Execute and monitor the performance of all e-marketing campaigns in line with brand objectives

·       Respond to and field all complaints and queries on social media including the managing of online competitions

Role Description & Person Specification

·       Actively engage and support the sales team across NI/ROI to encourage digital marketing involvement and support of the Nearby brand.

·       Keep up to date on digital marketing trends and insights

·       Bring new digital ideas to the table in order to enhance the Nearby brand across IRL/NI

·       Create digital content in line with the retail brand execution plans

·       Be an integral part of the retail marketing team, championing digital across the business to drive forward digitalization of our brands

·       Solid understanding of digital budget control to ensure retail marketing spend is used effectively

·       Utilizing the internal skills across the Adobe suite to create effective digital marketing content for the various channels

·       Assist the wider marketing team in the creation of bespoke promotional/marketing publications and activity when needed

·       Liaising with various departments internal and outside agencies and suppliers to support their plans online in line with ours

·       Supporting in digital communication with our retail estate

·       Supporting our independent retailers in their pursuit of a growing their digital presence

·       Communicate daily in a professional manner with customers and staff.

·       Other administration and office duties as required.

·       To act as an ambassador for both S&W and the Nearby team and always behave in a professional and courteous manner.

·       To work effectively and efficiently as part of a team.

·       Any other duties that may be deemed appropriate by your immediate manager.