Business Development Manager
We Care Group
We Care Group are a family owned company. Founded on the tradition of healthcare excellence, we bring a combination of the highest quality health care services and experienced, compassionate and dedicated staff to all of our nursing and care homes.
Job Overview
An extraordinary opportunity awaits you at We Care Group as a Business Development Manager. This role empowers you to shape the business of our older people’s care homes and be a driving force in our journey. If you're passionate about hospitality, building partnerships, tracking enquiries, and written content creation, your journey starts right here.
This is an exciting role where we welcome people with all levels of experience, but applicants must be a self-starter, able to converse with people at all levels, understand data, plan their day and be willing to manage the guest hospitality function remit.
The role is primarily based in Liverpool L4, with regular calls and visits to our 30+ care homes. Success in healthcare business development is essential, and you'll collaborate with the marketing team and home managers to uphold high standards and deliver exceptional experiences for residents and families. Strong administrative and organizational skills are crucial for managing enquiries, events, social media content, and reviews. We welcome applicants of all experience levels, but self-motivation, interpersonal skills, and the ability to manage PR pipelines are key. Content creation abilities for news articles, blogs, and award submissions are highly valued.
Benefits
We offer the following benefits once you join our team;
DBS costs covered
Employer Contributory Pension of 3%
Employee Assistance Programme
Blue Light Card Scheme
Company Events (such as Care Awards)
Employee Competitions with Love2Shop Vouchers
Buddy System (£200)
Employee of the Month (£100)
Refer a Friend (£150)
Free On-Site Parking
To apply please upload your CV and cover letter explaining how you would be suitable for the position. The closing date for applications is COB Friday 10th May but may close sooner depending on applicant interest.
About the role
Responsibilities and Duties of the Job
Working as part of a team to drive a friendly, welcoming culture in relation to the customer journey.
Visiting and engaging face-to-face with our care homes on a regular basis, delivering high standards.
Ensure each home meets the standards expected, look and feel of the home environment, and first impressions.
Support the marketing team with increasing occupancy across all homes.
New Business: Proactively research, identify, and generate ideas for increasing private pay lead-gen enquiries.
Support the home manage and regional teams in converting enquiries to sales.
Update and report on enquiry management using ‘CareVision’ and other software.
Work closely with building relationships with referring social care teams.
Support the centralised marketing team and local ‘home’ level activities staff.
Managing annual PR content plan and schedules, proofreading, editing and posting; Content creation may also include photography, newsletters, blogs, PR drafts, uploading events onto our website and social channels.
Ensuring the organisations brand and tone of voice are always adhered to.
Build and update master file of journalist and publication contacts.
Managing posting on social media pages.
Website CMS admin and timely updates, engaging with audiences on social media.
Review social and website content and feed observations back to the team.
Essential Criteria
Exhibits strong customer service orientation with experience of guest services.
Confident self-starter, willing to liaise with staff colleagues and external businesses.
An ability to handle care home resident enquiries promptly and professionally.
People engagement/account management skills.
Strong copywriting skills with excellent communication and presentation skills.
To be well organised, able to plan and work to deadlines.
Highly reliable and professional in approach.
Able to use Microsoft products such as Outlook and Excel to a reasonable level.
Educated to at least A-level or equivalent grades, GCSE qualifications in English and Mathematics at grade C or above.
To have a keen interest in social media, to be familiar with and regularly using multiple platforms: Facebook, Instagram and LinkedIn in particular.
Desirable Criteria
To have studied business orientated professional course/degree.
Some level of working within the older people’s and/or health care industry.
To have previous experience that involved PR and some marketing exposure.
Journalistic training and/or experience.
Ability to use a digital camera and frame photography to support written content.
Experience of digital design software to aid the creation of newsletters and other similar digital marketing collateral (Adobe InDesign, Canva etc).
To apply please upload your CV and cover letter explaining how you would be suitable for the position. The closing date for applications is COB Friday 10th May but may close sooner depending on applicant interest.
Our Value-Based Personal Qualities
Working Together
Involve our residents, family, external agencies & colleagues.
Speak up when things go wrong.
Respect and Dignity
Understand person-centered care and can demonstrate treating people as individuals and respecting choices.
Promoting independence and encouraging appropriate risk-taking.
Everybody Counts
Ensuring no one is discriminated against or excluded.
Understand human rights and impact on care delivery.
Facilitating people to ‘speak up’ about concerns and acting upon them.
Commitment to Quality of Care
Striving for quality in everything we do recognising and understanding what quality in care means for people within our homes.
Being accepting about criticism and focusing on improvement.
Being open to new opportunities for learning and identifying the limits of skills and knowledge.
Compassion
Treating people with kindness.
Understanding the importance of empathy in all areas of employment.
Understanding the values of others and always providing a caring service.
Improving Lives
Focus on how things could be done better and sharing ideas.
Understanding of wellbeing and what is important to our residents.
Improving outcomes for people.
Ensuring appropriate services are provided for our residents.
Please note that the duties and requirements in this job description may change as the needs of our services users and homes change. They may also change to align with future policies.
We Care Group
We Care Group is an award-winning specialist care provider with a long-standing reputation for providing outstanding person-centred care to residents across the North and Northwest of England.
We treat all of our residents as individuals. We care about their unique needs as well as their likes and dislikes, hobbies and past times. We make sure every one of our residents is provided with a completely personalised care plan; giving them dignity, choice and independence in a home from home environment. Our reputation is built on more than 15 years of experience in care and we work hard to make sure that all of our homes provide a safe, homely and happy setting for residents – we want our homes to be their homes. This also means that all of our 30 homes are completely unique, designed to meet the individual needs of our residents and make the most of the home environment and its surroundings. Each home has a dedicated team delivering round-the-clock care to meet the varying and often complex needs of our residents. We continually invest in our homes and this, as well as our rigorous quality and safety standards, enables us to ensure our homes meet our exceptionally high standards and deliver the best support and care to residents.
As a family run business, we treat our people like they deserve to be treated; with dignity, compassion and respect. The principles of equality and inclusion are at the heart of everything we do and we are committed to creating a workplace community where everyone is treated fairly and which is representative of the people that we support. We work hard to create a caring and welcoming environment for our residents based on our core values of privacy, independence, dignity and choice. We do the same for our people; nurturing their talents and celebrating their uniqueness to create a diverse, inclusive workplace where there are opportunities for everyone to grow and thrive. We want our people to be themselves; bringing their best self to work so that they can provide the best care. That’s why we have a dedicated training course in equality and inclusion for our teams and operate a fair and open recruitment process. We also offer competitive rates of pay, flexible working hours, free uniforms and a range of benefits. And we want you to be part of our future, helping us to grow as a family and put our residents and team members at the heart of everything we do.
Our benefits
We Care Group is a family of people passionate about delivering the very best care. As well as caring for our residents, we care for our teams. We invest in their learning and development, support them in their career progression and put their health and wellbeing at the heart of our approach. And we want our people to love what they do. So in addition to ongoing training and support, we offer savings on everyday expenditure to all our home teams through the online platform, Staff Treats; the leading employee benefits and discounts provider in the UK. Each month team members will have access to discounts at over 3,000 brands such as Vue, Apple, M&S, Zara and Starbucks plus savings in dining, movies, vacations, technology and groceries as well as e-vouchers and cashback. All team members have the opportunity to receive monthly and annual performance-related bonuses and we also provide free uniform and DBS checks. But we don’t stop there. We think our people are the best at what they do and we celebrate this through our monthly recognition scheme and our annual celebratory recognition event.
Vacation, Paid time off
Retirement plan and/or pension
Flexible schedule
Employee development programs
Free parking
Referral bonus
Open office
Company retreats
Competitive salary
Long service recognition
Perks Card
Wellbeing Scheme
Shopping Cashback
Social Opportunities
Employee of the Month
Employee Recognition Scheme
Business Development Manager
We Care Group is an award-winning specialist care provider with a long-standing reputation for providing outstanding person-centred care to residents across the North and Northwest of England.