Marketing Executive - Full Time | Permanent

Location: Based in Lisburn, 60/40 Hybrid after 6 months

Salary: £30,000

Hours of work: 37 hours per week

The Key Purpose: The Marketing Executive will play a key role in promoting Stepping Stones NI's mission, increasing visibility, and raising awareness of our four core services and six social enterprises.

Campaign Development & Execution:

• Assist in the development, planning, and execution of marketing campaigns to effectively raise awareness, engage audiences, and drive action in support of Stepping Stones NI’s mission. The goal is to create impactful campaigns that resonate with key stakeholders, promote the charity’s services and initiatives, and ultimately contribute to achieving organisational goals such as increasing employer partnerships, sign up rates for programmes, income generation and community engagement.

Content Creation & Management:

• Create engaging content for digital platforms and print materials (videos, social media posts, website updates, email newsletters, flyers, posters etc).

• Collaborate with internal teams to produce case studies, articles, blogs, and other written materials that tell the stories about the impact of our work.

• Ensure all content is accessible, inclusive, and aligned with our charity's values and tone of voice.

Social Media Management:

• Lead efforts on social media platforms, particularly Meta (Facebook and Instagram), X and Linked In and TikTok, to create engaging content, enhance brand visibility, and grow Stepping Stones NI’s online community, including its six social enterprises.

• Manage content creation and scheduling, audience engagement, and performance tracking.

• Create, manage and optimise paid media campaigns (Meta, Linked In, Google Ads ).

• Meet campaign objectives including devising adverts, content and targeting.

• Engage with followers, respond to inquiries, and create regular posts that raise awareness and support our campaigns

Website & Digital Marketing:

• Assist in the maintenance and optimization of the charity’s website. Create and manage online content to drive traffic, engagement, and conversions. Support email marketing efforts, including creating newsletters and campaigns that resonate with our audience.

• Manage SEO work, identifying and managing both content and technical improvements.

Event Promotion:

• Support the marketing of fundraising and awareness events, including online campaigns, print materials, and public relations activities.

• Assist with the planning and execution of events, ensuring strong marketing support for participation and attendance and on the day support.

Reporting and Analysis:

• Track and report on key performance indicators (KPIs) for marketing activities.

• Use data insights to refine strategies and improve outcomes providing regular reports to the Director of Marketing & Communications.

Brand Positioning and Promotion:

• Maintain consistent branding across all marketing materials and communications.

• Ensure that all public-facing materials reflect the charity's values and are sensitive to the need of individuals with learning disabilities or barriers.

For a more exhaustive list of responsibilities please see attached application booklet.