Marketing Executive
Adventure Loving Marketing Executive - Full Time/Flexible
Location: Glasgow (in office one day per week minimum)
Type: Permanent, Full-Time with Flexible Working Hours
Salary: Up to £26k per annum, dependent on experience
About LU Innovations: LU Innovations is the world’s first menstrual health company designed specifically for adventurers and those in a remote environment. As a start-up, we aim to lead in the outdoor, adventure, and sports markets, crafting unparalleled experiences and products for enthusiasts around the globe. Our mission is to ensure no one misses out on adventure because of their period, creating menstrual health products and educational resources that are durable, sustainable and research driven. As our brand grows, we seek a creative, driven, and outdoor-loving Marketing Executive to propel our marketing efforts.
Benefits:
Competitive salary with performance incentives.
Flexible work arrangements, including remote work options.
Professional development opportunities in a growing company.
Regular adventure days (or content creation days).
Application Process: Interested candidates should submit a CV, cover letter, and portfolio highlighting marketing achievements or creative projects. Please emphasise any experience related to the outdoor, adventure, or sports sectors.
Please refer to the job description and personnel specification for full details of the essential and desirable criteria.
LU Innovations is committed to diversity and inclusion, welcoming applicants from all backgrounds to join our team.
We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, then please make it known at the earliest opportunity.
Please note you must have the existing right to live and work in the UK, unfortunately we are not able to offer sponsorship.
About the role
The Marketing Executive will be instrumental in crafting and executing our marketing strategy, bridging creativity with analytical insights across a variety of channels. This role suits a creative thinker who is ready to learn, drive initiatives, and thrive in a dynamic environment. Working alongside the founder, you'll produce impactful marketing materials that engage and inspire our audience.
Key Responsibilities:
Strategise and implement compelling marketing campaigns that resonate with outdoor, adventure, and sports enthusiasts.
Design and produce dynamic content for both digital and traditional media, including social media posts, email campaigns, and newsletters.
Regularly update and optimise the company website, ensuring it reflects our brand's voice and best SEO practices.
Create promotional materials for events and product launches that capture the essence of the outdoors.
Monitor market trends and customer feedback to inform marketing strategies.
Ensure brand consistency across all marketing materials and platforms.
Coordinate and participate in events, which may require travel, to enhance brand visibility and engagement.
What you will need
Required criteria
- Are you a creative and driven individual with a love for marketing?
- Do you have experience of creating a marketing strategy?
- Do you have exceptional graphic design skills?
- Do you have experience of creating engaging social media, email and website content?
- Do you have strong capabilities in website management and social media engagement?
- Do you have excellent communication skills, capable of crafting captivating marketing messages?
- Are you an organised multitasker who can manage various projects in a flexible work setting?
- Do you have a deep appreciation for the outdoors?
- Are you eager to learn, grow professionally, and contribute to a growing team dedicated to innovation and quality?
Professional skills you’ll need for this job opportunity
Marketing
Website Updates and Developments
Communication
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