Sales & Marketing Executive

Would you like to join the Team at the Titanic Hotel Belfast and continue to build and grow your career?

We are currently looking for a Sales & Marketing Executive to join us!

At Titanic Hotel Belfast, we look for people who are friendly, welcoming and full of life, people who are always finding ways to make every guest’s experience enjoyable. Titanic Hotel Belfast opened its doors for business in September 2017. This luxury 119-bedroom hotel was created in the former headquarters of Harland & Wolff, builders of Titanic, and provides the perfect destination for anyone travelling to the Titanic Quarter on business or for pleasure. The Harland & Wolff Drawing Offices, the earliest parts of these historic buildings, date from the 1880s and, over the following 100 years, played an essential part in the design of many of the world’s most famous ocean liners, the creation of the ‘floating hotel’ and influenced the design of many of today’s cruise ships. Belfast is the birthplace of the Titanic, and this heritage hotel is a sister to our award-winning Titanic Hotel, Liverpool. The hotel has been restored and operated by Harcourt Developments, an international property development company with over 50 years of experience repairing and renovating listed heritage buildings.

Job Purpose

To support the delivery of Titanic Hotel Belfast’s sales and marketing strategy, generating new business, developing client relationships and promoting the hotel across corporate, leisure, MICE, weddings and food and beverage markets.

Working closely with the Director of Sales & Marketing  and the Group Marketing team, the role combines proactive sales activity with the coordination of marketing campaigns, content and promotional initiatives.

Key responsibilities

Sales and business development

• Identify and research prospective clients across corporate, meetings, events, leisure groups and travel trade markets.

• Generate new business through targeted calls, emails, appointments, networking and sales visits.

• Develop relationships with existing clients to encourage repeat bookings and identify further opportunities.

• Arrange and conduct hotel show rounds, client appointments and familiarisation visits.

• Prepare proposals, presentations and sales materials, ensuring timely and professional follow-up.

• Support corporate rate negotiations and account development within agreed pricing and approval guidelines.

• Maintain accurate client records, sales activity and business opportunities within the hotel’s agreed systems.

• Represent the hotel at trade shows, exhibitions, business events and industry networking opportunities.

Marketing and communications

• Support the Group Marketing Manager in delivering the hotel’s marketing and communications calendar.

• Coordinate campaigns promoting bedrooms, meetings and events, weddings, dining and seasonal offers.

• Create engaging written and visual content for social media, email campaigns and the hotel website, following brand guidelines and approval procedures.

• Assist with photography, videography and content shoots, coordinating arrangements with relevant departments.

• Help maintain accurate website content, promotional listings and partner information.

• Support email marketing activity, including campaign preparation, audience selection and performance reporting.

• Assist with PR activity, media visits, influencer arrangements and award submissions.

• Monitor competitor campaigns and identify relevant promotional opportunities.

Commercial coordination and reporting

• Work closely with Revenue, Reservations, MICE & Weddings and Food & Beverage teams to align activity with hotel priorities and periods requiring additional demand.

• Ensure sales commitments and client requirements are clearly communicated and handed over to the relevant operational team.

• Track campaign responses, sales enquiries and conversion outcomes in Sales Force & Opera.

• Prepare regular updates on sales activity, account development, campaign performance and upcoming opportunities.

• Assist with maintaining sales and marketing expenditure records against approved budgets.

• Follow hotel procedures for handling client information, marketing permissions and confidential business records.

General responsibilities

• Deliver a professional and welcoming experience for clients, partners and guests.

• Maintain a strong understanding of the hotel’s facilities, heritage, packages and Belfast’s visitor offering.

• Attend departmental meetings and relevant training.

• Support hotel events and promotional activity, including occasional evening or weekend attendance as required.

• Undertake other reasonable duties appropriate to the role.

Targets will be agreed with the Director of Sales & Marketing and reviewed regularly, covering:

• Qualified new business opportunities and resulting revenue.

• Client appointments, show rounds and account follow-up.

• Repeat business and development of assigned accounts.

Timely delivery and measurable results of marketing campaigns.

Accuracy of client records, reporting and operational handovers.

Person specification

Essential

• Experience in sales, marketing or a commercially focused customer-facing role.

• Strong written and verbal communication skills.

• Confidence in approaching prospective clients, presenting information and building relationships.

• Good organisational skills, attention to detail and the ability to manage competing deadlines.

• A working knowledge of social media, digital content and Microsoft Office.

• A proactive, professional approach and the ability to work independently and collaboratively.

The statements in this Job Description are intended to describe the essential nature and level of work being performed.  They are not intended to be ALL responsibilities or qualifications of the job.