Sales & Marketing Manager
Sales & Marketing Manager
Sales & Marketing Manager
Join our fantastic team at the Mulranny Park Hotel with the exciting opportunity of Sales & Marketing Manager
PRIMARY OBJECTIVE OF POSITION
This person will be responsible for maximising, growing and developing suitable business for The Mulranny Park Hotel to ensure that all revenue and sales KPI’s are met and have a solid foundation upon which the hotel can continue to grow year on year.
The Sales & Marketing Manager will be responsible for drawing up the annual Sales & Marketing Plan, in line with revenue KPIs, budgets and hotel resources. They will be responsible for managing the Sales and Marketing function with a focus on growing the wedding segment and will work closely with the General Manager and Revenue Manager to ensure revenue targets are being met.
About this role
Leadership Responsibilities Include
Develop the overall sales and revenue strategy and propose the key account objectives and activities.
Develop the online and offline marketing, brand and public relations strategy for both hotels.
Set objectives for each Sales, and Marketing team and ensure that they are
Recommend new markets to develop in line with the overall sales strategy and analyse and report on these activities.
Responsible for maximising room revenue in conjunction with the Revenue Manager through effective yield strategies and management of all room rates to include conferences, weddings, corporate and leisure packages.
Assist with budgeting and forecasting processes as required.
Monitor results and adjust activities to ensure objectives are being reached.
In conjunction with the General Manager and Revenue Manager, manage hotel bookings and availability to ensure maximum revenue opportunities are achievable.
Provide feedback to management on market conditions.
Attend weekly Sales & Revenue Management meeting.
Prepare the budgets for the Sales and Revenue departments, ensuring they are fit for purpose and flexible to business demands.
Sales & Revenue Responsibilities Include
Develop annual sales plan.
Achieve all room KPI’s by developing and implementing strategies to grow accounts and shift market share from existing business channels and competitor hotels.
Sell bedrooms, conferences, events, meetings, weddings, food & beverage and other hotel services.
Monitor account production and implement alternative strategies to ensure achievement of quarterly and annual goals.
Ensure all sales reports and data generated are recorded safely on hotel systems.
Ensure all reports required in relation to Sales and Marketing for management and ownership are completed in a timely and professional manner.
Achieve customer service objectives by providing value-added services.
Ensure the correct sales approach is being taken by all hotel employees in line with each hotel’s sales strategy.
Marketing Responsibilities Include
Develop the advertising strategy in conjunction with Head Office, both traditional and digital, in line with budget
Oversee online marketing of brand website, social channels and online presence.
Ensure all sales and marketing material is in line with brand strategy and fit for purpose.
Manage and produce marketing material in conjunction with Head Office and line with budget and brand standards.
Develop social media strategy to assist marketing and sales efforts.
Ensure hotel achieve awards and accolades to support marketing campaigns.
Develop on-site promotional activities to support publicity and local awareness.
Develop brand personality and tone of voice for hotel and ensure this is implemented across all communication channels.
General Duties
To uphold and preserve the good name and reputation of The Mulranny Park Hotel at all times.
To attend any meetings or training sessions/courses as required by Management.
To assist fellow employees to perform similar or related jobs as and when necessary.
To ensure guest satisfaction by performing such duties as attending to requests and enquiries courteously and efficiently.
To be fully conversant with hotel procedures, standards, facilities and promotional activity for both hotels.
To continuously endeavour to improve the knowledge of the job.
To undertake any reasonable request made by Management and Head Office.
To be flexible in your role and the hours you work.
To continuously build and maintain relationships with colleagues in every department across both hotels.
To promote and sell the hotel products and services and have full knowledge of them.
Adherence to the hotels financial and sales policies.
To support and actively promote the company’s core values.
About Mulranny Park Hotel
Perched on a unique site overlooking the dramatic Clew Bay and the majestic Croagh Patrick, Mulranny Park Hotel is a stunning 4-star destination where history meets modern coastal luxury. Originally built by the Midland Great Western Railways in 1897, our hotel sits on the causeway to the world-renowned Great Western Greenway, offering unparalleled access to the rugged beauty of the Wild Atlantic Way.
With a rich heritage spanning over a century, our resort features elegant guest rooms, sea-view suites, and luxury lodges. We are more than just a hotel; we are a gateway to the soul of Mayo. Our world combines the charm of our historic architecture with the genuine warmth of West of Ireland hospitality. Our cherished heritage is our deep connection to this landscape, and our focus is sharing its magic with every guest.
