Chief Marketing Officer (Belfast)
Chief Marketing Officer (Belfast)
Belfast | Competitive salary and benefits
TeamFeePay (TFP) is one of the biggest grassroots football club management platforms in the UK. We support over 2,000 football clubs and 250,000+ coaches, players, parents and guardians on the platform, and we're now expanding into Italy, Spain and the rest of Europe. We're a scale-up growing rapidly, and marketing is core to that growth.
We are seeking a strategic, commercially minded Chief Marketing Officer to join our executive leadership team and own the marketing agenda across the business. With an existing marketing team of five, you will manage that team and report directly to the CEO. You will set the marketing vision and strategy, build and lead the marketing function, and be directly accountable for the brand growth, customer acquisition, and market expansion that underpins TFP's growth across the UK and Europe. This role owns the marketing strategy and investment case end-to-end: aligning it with company objectives, accelerating our growth in European SaaS markets, and representing marketing at board level.
About our Marketing Function
As a member of the executive team, you'll work closely with the CRO, CFO, and fellow leadership across Sales, Product, and Customer Success, and you'll represent marketing directly to the Board, so this role sits at the centre of how TFP grows across our UK and European markets.
What's in it for you
• Highly competitive salary and bonus
• Income Protection
• Vitality healthcare
• Westfield Health plan
• Death in Service
• Wellbeing hub
• Good pension and holidays
• Professional development opportunities
Your day-to-day
Marketing Strategy & Executive Leadership
• Own and evolve the company's overall marketing strategy, with a clear roadmap for scaling brand and demand generation across UK and European SaaS markets.
• Sit on the executive leadership team, shaping and reporting on marketing's contribution to company strategy, revenue growth, and Board-level decision-making.
• Build, lead, and mentor a high-performing marketing organisation across brand, content, digital, product marketing, and partnership marketing.
• Own the marketing budget and P&L contribution, ensuring efficient allocation of resources across channels, including investment in European market entry and expansion activity.
Demand Generation & Growth
• Set the strategy for and oversee qualified pipeline generation through multi-channel campaigns (e.g., paid media, SEO, email, events), tailored to local market nuances across UK, Ireland, and other European markets, starting with Spain and Italy.
• Partner with the Sales leadership team to align on lead quality, funnel metrics, and conversion strategies across all European markets.
• Own the marketing contribution to growth within our existing club base, working alongside the Head of Customer Experience to deliver measurable improvements in net revenue retention and churn.
• Oversee marketing automation and lead nurturing strategy to support efficient, scalable SaaS growth.
Brand & Positioning
• Own and evolve the brand identity, messaging, and value proposition at a company level, ensuring relevance and resonance across diverse European markets and cultures.
• Ensure consistent brand presence across all touchpoints, including website, social media, and collateral.
• Act as a company spokesperson, leading PR, communications, and thought leadership initiatives that build credibility and visibility in the European SaaS and sports-tech space.
Product Marketing & Enablement
• Partner with the Product leadership team to shape go-to-market strategy for new features and launches, including localisation for European markets.
• Ensure the team produces compelling content and sales enablement materials that support customer acquisition and retention across multiple markets and languages.
• Own market research and competitive intelligence to inform company-wide positioning and pricing strategy, with particular focus on European SaaS competitor landscapes.
Analytics & Performance
• Own marketing performance reporting to the executive team and Board, including CAC, ROI, MQLs, and campaign performance benchmarked across UK and European markets.
• Build a data-driven culture within marketing, using data to inform decisions, test hypotheses, and continuously improve marketing effectiveness.
• Ensure the marketing technology stack is optimised for performance and scalability as the business grows across new European territories.
Executive & Cross-Functional Collaboration
• Work as a trusted partner to the CEO, CFO, and fellow executive leadership, including supporting fundraising, investor relations, and M&A activity where relevant.
• Align the marketing strategy with Sales, Product, and Customer Success leadership, including shaping international and European expansion plans.
• Foster a culture of collaboration, innovation, and accountability across the organisation.
About this role
You should apply if
• You have extensive experience in marketing leadership, including prior experience as a CMO, VP Marketing, or Head of Marketing with P&L accountability
• You have experience operating at a senior leadership level, representing marketing at board meetings
• You have proven experience scaling marketing within a SaaS business, with a strong understanding of SaaS growth models and metrics
• You have demonstrable experience driving marketing-led growth in European markets, ideally across multiple countries or regions
• You have significant experience managing digital campaigns and demand generation, and are proficient in using LinkedIn as a lead generation channel
• You have excellent analytical and commercial skills, and can communicate confidently with a Board and executive audience
• You're comfortable owning a budget and P&L, and making channel investment decisions with full accountability
• You want to help shape how TFP grows its brand and customer base across the UK and Europe as part of the executive leadership team.
TeamFeePay is an equal opportunities employer. We welcome applications from all suitably qualified candidates regardless of age, disability, gender, gender identity, marital or civil partnership status, political opinion, pregnancy or maternity, race, religious belief, sexual orientation, or whether or not they have dependants. If you require any adjustments to the recruitment process, please let us know when you apply, and we will do what we can to accommodate you.
What you will need
Required criteria
- Head of Marketing
- Proven experience as a Chief Marketing Officer or in a similar executive marketing leadership role.
- Demonstrated ability to set, evolve, and execute comprehensive marketing strategies for brand and demand generation in SaaS markets.
- Extensive experience leading, building, and mentoring high-performing marketing teams across various disciplines (e.g., brand, content, digital, product, partnership marketing).
- Proven track record of driving brand growth, customer acquisition, and market expansion, specifically within European SaaS markets.
- Expertise in owning and managing marketing budgets and P&L contributions.
- Strong experience in multi-channel pipeline generation strategies, including localisation for diverse European markets (UK, Ireland, Spain, Italy).
- Ability to effectively partner with Sales, Product, and Customer Success leadership to align strategies and drive revenue growth.
- Proficiency in developing and overseeing marketing automation and lead nurturing strategies for scalable SaaS growth.
- Demonstrated ability to own and evolve brand identity, messaging, and value proposition across diverse European markets and cultures.
- Experience acting as a company spokesperson, leading PR, communications, and thought leadership initiatives in the SaaS and sports-tech space.
- Expertise in market research and competitive intelligence, with a particular focus on European SaaS landscapes.
- Proven ability to own and report on key marketing performance metrics (e.g., CAC, ROI, MQLs) to executive teams and Boards, including European market benchmarking.
- Experience in building and fostering a data-driven culture within marketing.
- Ability to optimise marketing technology stacks for performance and scalability in new territories.
- Strong executive presence and ability to work as a trusted partner to CEO, CFO, and other executive leadership.
Desired criteria
- Experience supporting fundraising, investor relations, and M&A activities.
- Understanding of the grassroots football industry or broader sports-tech sector.
Skills needed for this job opportunity
Budget Control
Managing Teams
Marketing
Strategy Formulation
