Enquiry and Occupancy Lead
Enquiry and Occupancy Lead
Joining Healthcare Ireland Group means becoming part of a forward-thinking care organisation with a long-term commitment to the success and sustainability of every Home. Through continued investment in our people, services and communities, we provide the resources, stability and support needed to deliver exceptional, person-centred care. Residents, families and our team are at the heart of everything we do. We believe in building trusted relationships, continuously improving the way we work and creating environments where people feel supported to grow, thrive and succeed.
Working collaboratively with Home Managers, Regional Managers and the wider operational team, the postholder will analyse occupancy performance, identify opportunities for improvement and implement tailored action plans to maximise admissions and optimise occupancy across their portfolio. Key areas of focus include:
Increasing enquiry volumes through proactive relationship building, networking and community engagement.
Improving enquiry-to-admission conversion through an outstanding resident and family journey and effective enquiry management.
Supporting the optimisation of occupancy and room pricing in partnership with the Operations Director and Home Managers.
Recognising that every Home serves a unique community, the Enquiry & Occupancy Lead will develop a detailed understanding of local markets, referral pathways, demographics, competitor activity and customer needs to create bespoke occupancy plans that support the long-term success of each Home.
Whilst reporting to the Operations Director, the Enquiry & Occupancy Lead will work closely with Regional Managers, Home Managers and key external stakeholders to deliver sustainable occupancy growth while ensuring all activity reflects Healthcare Ireland Group's values and commitment to exceptional resident care.
About this role
Key Responsibilities
Drive occupancy and admissions across your assigned homes.
Manage the enquiry and admissions process, ensuring a compassionate, responsive experience for residents and families.
Build and maintain relationships with hospitals, healthcare professionals, social workers, commissioners, GPs and community organisations to generate referrals.
Support Home Managers to improve occupancy performance, convert enquiries into admissions and share best practice.
Monitor occupancy, enquiries and conversion rates, producing reports and identifying opportunities for improvement.
Analyse market trends and competitor activity to inform regional occupancy plans.
Represent the organisation at networking and community events, promoting Healthcare Ireland Group as the provider of choice.
Ensure all admissions activities comply with company policies, regulatory requirements and data protection legislation.
About You
You'll be an enthusiastic relationship builder with experience in occupancy, admissions, business development or healthcare referrals. You'll be confident working independently across a region while collaborating with operational teams to deliver commercial success alongside exceptional customer care.
You'll have excellent communication skills, be driven by results, and use data and local market insight to identify opportunities and improve performance. Above all, you'll understand that every enquiry represents an important life decision and will ensure each individual and family receives a professional, supportive experience.
What's Included
Field-based role with regular travel across the region.
Occasional evening and weekend work for events.
Discretionary occupancy-related bonus.
Ongoing support and development.
Enhanced Access NI check required.
For more information please find attached job description.
What you will need
Required criteria
- Experience in occupancy, business development, admissions, customer relationship management or commercial performance.
- Proven ability in relationship building and service excellence.
- Excellent communication and interpersonal skills.
- Strong organisational and planning abilities
- Experience analysing performance data and producing reports
- Ability to build productive relationships with internal and external stakeholders.
- Commercial awareness combined with a resident-centred approach
- Excellent IT skills including Microsoft Office
- Full UK driving licence with willingness to travel across the region
Desired criteria
- Experience within health or social care.
- Knowledge of care home admissions processes.
- Understanding of health and social care referral pathways
- Knowledge of Trust and private funding routes
- Marketing or customer service experience
