Product Marketing Manager

Product Marketing Manager

📍 Belfast (Hybrid) | 💰 Competitive salary + benefits

TeamFeePay (TFP) is one of the biggest grassroots football club management platforms in the UK. We support over 2,000 football clubs and 250,000+ coaches, players, parents and guardians on the platform, and we’re now expanding into Italy, Spain and the rest of Europe.

We’re a scale-up growing rapidly, and marketing is core to that growth.

⭐ About our Marketing Team

We're organised into three squads: Pitchside Experience, Clubhouse Experience and Platform. This role sits in Clubhouse, Pitchside & Platform: you'll partner across all three squads, plus our Product, Sales and Customer Success teams, to make sure TFP's value proposition is clearly communicated and consistently delivered across campaigns and channels.

📍 Your day-to-day

• Own product messaging and positioning: turn what we build into language that lands with each audience, testing it against real customer language from sales calls, support tickets and user interviews.

• Plan and run go-to-market activity for new features and launches: decide what needs to exist (landing pages, one-pagers, demo scripts), who needs to know before it ships, and how the rollout is sequenced.

• Get in front of customers directly: sit in on sales calls, run or review win/loss interviews, and turn what you hear into something Product and leadership can act on.

• Build and maintain sales enablement materials and objection-handling guides, and train the Sales team on how to use them.

• Sit in on product roadmap reviews and weigh in on naming and packaging decisions, translating what Engineering ships into why it matters to the market.

• Track adoption metrics and campaign performance after every launch, and use that data, not gut feel, to argue for what we double down on next.

📍 You should apply if

• you have a degree in Marketing, Communications, Business, or a related field (or

equivalent experience)

• you have strong experience in product marketing, campaign marketing, or a similar role, including supporting GTM campaigns and product launches

• you're comfortable working cross-functionally with teams such as Product, Sales and Digital

• you have strong written communication and copywriting skills

• you have an analytical mindset, with experience tracking campaign performance and reporting on KPIs

• you're proactive and organised, and confident managing multiple priorities in a fast-paced environment Desirable, not essential: experience in a tech or SaaS business environment, and fluency in Italian, Spanish or German is a plus given our expansion into Europe.

🛠️ What you'll be working on

You'll work across the following channels and teams:

• Competitive analysis and roadmap definition with product managers

• Buyer persona and product positioning documentation shared across the business

• GTM strategy in new European markets

• Digital, email, content, PR, events and partner channels for integrated campaigns

• Close collaboration with the Marketing, Product, Sales and Customer Success teams across Clubhouse, Pitchside and Platform

• Campaign performance data and KPI reporting to guide messaging and positioning

decisions