This job expired on 11th March 2026
Head of Marketing & Communications - Full time
Head of Marketing & Communications - Full time
Ireland Materials invites applications from suitably qualified and experienced candidates for the position of Head of Marketing & Communications, reporting to the Head of Business Development & Integration, Ireland Materials. This role is responsible for setting and delivering the business-wide marketing and communications strategy for the Ireland Materials CRH business.
It will also provide strategic direction and operational oversight across brand management, marketing, digital marketing, e-commerce, internal communications, and external communications within Roadstone and Northstone.
Benefits:
Competitive Salary
Pension Scheme with up to 10% employer contribution
Share Participation Scheme (Revenue Approved)
Paid Holidays (22 days)
Training & Development Opportunities.
Employee Assistance Programme
Free parking
Product discount
Bike-to-Work Scheme
About this role
Key Areas of Responsibility:
Strategic Leadership
Develop and lead a comprehensive, integrated marketing and communications strategy aligned to business objectives.
Advise the Senior Management Team on brand positioning, reputation management, market opportunities, and stakeholder engagement.
Drive customer-centric thinking across the business.
Lead long-term planning for digital transformation and e-commerce growth.
Ensure consistent brand governance across all channels, markets, and business units
Marketing & Brand Strategy
Oversee the company’s brand architecture, value proposition, and positioning.
Lead multi-channel marketing campaigns to support revenue growth and market share expansion.
Oversee product marketing, market research, segmentation, and competitive analysis.
Establish KPIs (Key performance indicators) to measure marketing performance and ROI.
Ensure alignment between marketing strategy and commercial/sales objectives.
Digital Marketing & Transformation
Oversee the digital marketing strategy including SEO, SEM, social media, paid media, content marketing, marketing automation, and analytics.
Drive digital innovation and data-led decision-making.
Lead website strategy, UX/UI direction, and digital performance optimization.
E-Commerce Leadership
Lead the development and execution of the e-commerce strategy to drive online revenue growth.
Oversee platform performance, customer journey optimisation, and conversion rate improvement.
Monitor and improve customer acquisition cost (CAC), lifetime value (LTV), and digital sales performance.
External Communications & Corporate Affairs
Develop and oversee corporate communications strategy, ensuring a strong and consistent public profile.
Lead media relations, public relations, crisis communications, and reputation management.
Manage relationships with agencies, media partners, and key external stakeholders.
Ensure alignment between brand messaging and corporate narrative.
Internal Communications & Employee Engagement
Oversee the development and implementation an internal communications strategy that drives employee engagement and cultural alignment.
Support leadership communications, change management initiatives, and transformation programs.
Champion employer branding and employee value proposition (EVP) initiatives.
Leadership & Governance
Lead, mentor, and develop a high-performing, multidisciplinary marketing and communications team.
Manage departmental budgets effectively, ensuring strong return on investment.
Establish governance frameworks, processes, and policies for brand and communications.
Foster collaboration across departments including Commercial, IT, HR, Finance, and Operations and Technical.
Drive diversity, innovation, and continuous improvement within the function.
The following knowledge, skills and competencies are required for this role:
Experience
Degree qualification in Marketing, Communications, Business or other similar related field (Masters qualification is desirable)
Significant senior management experience in marketing and communications within a large organisation.
Proven experience leading digital transformation and e-commerce growth strategies.
Strong track record of delivering measurable commercial results through integrated marketing strategies.
Experience managing corporate reputation and crisis communications.
Skills & Competencies
Strategic thinker with strong commercial acumen.
Exceptional leadership and influencing skills at executive and board level.
Deep expertise in digital marketing technologies and analytics.
Full clean drivers license
Closing date: Close of business Wednesday 11th of March 2026.
