Marketing Lead
ROLE: Marketing Lead
LOCATION: Folkestone, Kent - Hybrid role (minimum 2 days in office)
PACKAGE: £27,000 - £37,000 DOE
An exciting and rare opportunity has come as part of the in-house marketing team at Sleeping Giant Media.
Sleeping Giant Media is a multi award winning business with clients across the UK and Europe, and we’re looking to grow rapidly in the next 5 years. So we’re looking for a Marketing Lead to join us in driving the business’ brand and marketing to reach those new heights!
The role of Marketing Lead will be part of the dynamic and creative Brand and Marketing Department. With creative, digital, social and event resources at your disposal to support the delivery of marketing campaigns that cut through the noise and deliver real impact.
The ideal individual will be a good team player first and foremost. Utilising the strengths of a multi-discipline marketing team to deliver unique marketing experiences. A strong work ethic and desire to grow and learn is a must.
We are looking to smash 2023 with our strategy in place, so a quick start will be important. Experience in B2B marketing environments is important, along with confidence in the use of HubSport as a CMS and Marketing platform, as well as experience in updating and using Wordpress to manage a website and build landing pages.Your specific attention will be towards targeted campaigns with real marketing intent, being the link between our marketing and commercial departments. You will have a keen eye for attention, love trying new things and enjoy working in a fast paced environment.
Travel to Folkestone to support events, networking and internal BaM activities will be essential, but with the business operating a hybrid work environment, expectations are 2 days in the office a week, with the first few weeks being mostly office based whilst you get to know your team and the business. We are a fully flexible business and therefore can negotiate depending on yours and the business needs.
You will need to have:
A well rounded working knowledge of online and offline marketing.
Wordpress experience is essential
Hubspot CMS experience is desirable
Exceptional communication skills with a high attention to detail
Ability to manage key stakeholders both internal and external
Ability to problem solve in high pressured environments and keep to tight deadlines
Prior experience managing a creative team
An excellent grasp of mathematics and basic statistics
We welcome people from all walks of life, so if you’d like us to make any adjustments for you to be able to take part in our recruitment, just let us know.
Want to become a Giant? Visit our website www.sleepinggiantmedia.co.uk to find out about all our incredible benefits and to apply.
About the role
Role Vision:
To lead and support the delivery of the Sleeping Giant Media Marketing Strategy within the Brand & Marketing Team. Delivering marketing campaigns that provide value to potential clients and drive measurable results to the business. Leading the Integration between commercial and marketing departments, through ownership of the CMS. With the overall goal of driving inbound and therefore revenue growth for the business.
The Candidate:
The ideal individual will be a good team player first and foremost. Utilising the strengths of a multi discipline marketing team to deliver unique marketing experiences. A strong work ethic and desire to grow and learn is a must.
Experience for this role is required as we are looking to smash 2023 with our strategy in place, so a quick start will be important. Experience in other B2B marketing environments is important, along with confidence in the use of HubSport as a CMS and Marketing platform, as well as experience in updating and using Wordpress to manage a website and build landing pages.
Your specific attention will be towards targeted campaigns with real marketing intent, being the link between our marketing and commercial departments. You will have a keen eye for attention, love trying new things and working in a fast paced environment.
Preferably you would be local to Folkestone to support events, networking and internal BaM activities, but with the business operating a hybrid work environment, expectations is 2 days of office working a week, with the first few weeks being mostly office based whilst you get to know your team. But this is all negotiable depending on yours and our needs..
Working with the Head of Brand and Marketing, and a talented team, you are part of something new, ready for a challenge and excited by your own potential.
Reporting to:
The Head of Brand & Marketing
Your Key Responsibilities:
These responsibilities will form the basis of the role. The employee should expect to perform these responsibilities on a regular basis.
Lead & Represent the Brand & Marketing department within the company
Responsible for delivering key commercially driven lead gen marketing campaigns and objectives.
Developing innovative ‘Transition’ touch points to move leads generated from marketing to commercial /Sales teams for greater outcomes
Support in the planning, development and execution of core marketing activity, including;
The BaM Yearly Marketing Strategy & Targets
Champion of the Giant Brands at all customer touchpoints
Competitors research
Testing new activity to drive innovation
Delegation and workflow management
Partnership liaison
Budget management & Reporting
Management of core scorecard metrics
Reporting on performance to key stakeholders/HoD
Point of contact for external stakeholder communications.
Potential to deliver internal and external training
Updating and creating landing pages on Wordpress
Drive personal brand and present insight thought leadership on Linkedin
What you will need
Required criteria
- Do you have the right to live and work in the uk?
- Website management through Wordpress experience.
- Excellent, up to date knowledge in Hubspot as a CMS for sales and marketing
- Understanding/experience of search marketing
Desired criteria
- Excellent, up to date knowledge Digital Marketing techniques (evidenced)
- Adobe Content creation tools. Illustrator, Premier, Photoshop, Audition.
- Excellent command of G Suite applications
Professional skills you’ll need for this job opportunity
Advertising Strategy
B2B Marketing
Multi-channel Communications
Website Updates and Developments
Sponsorship/Exhibitions
Sleeping Giant Media
We’re looking for driven, passionate, and knowledgeable individuals. If you’re just starting on your journey, you need to want to learn, to put in the effort, and to recognise opportunities. If you’re already on your career path, you need to be good at what you do, and want to help others in their journeys! But above all, you’ll need to wear CAPES - That is, you have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. This world is all about growth, and you’ll be no different.
In a nutshell, Sleeping Giant Media is a unique collective of highly skilled and dedicated people who support one another to achieve fantastic heights of both professional and personal growth. We want our people to feel valued, empowered, confident (and competent), and above all - like a Giant! Be a part of a team that, in the words of Nikki “doesn’t have a mean person among them - and I’ve been looking”, somewhere that "People and Culture" are not just words, but a living organism, and where you’ll be lambasted if you like egg sandwiches (Just ask Ben A).
Our benefits
Our Giants are given above and beyond what you could expect from an office job. Yes, we have the free drinks and snacks, and you’ll learn more about our office, but it’s more than that.