Marketing Lead

Role Vision:

To lead and support the delivery of the Sleeping Giant Media Marketing Strategy within the Brand & Marketing Team. Delivering marketing campaigns that provide value to potential clients and drive measurable results to the business. Leading the Integration between commercial and marketing departments, through ownership of the CMS. With the overall goal of driving inbound and therefore revenue  growth for the business.

The Candidate:

The ideal individual will be a good team player first and foremost. Utilising the strengths of a multi discipline marketing team to deliver unique marketing experiences. A strong work ethic and desire to grow and learn is a must. 

Experience for this role is required as we are looking to smash 2023 with our strategy in place, so a quick start will be important. Experience in other B2B marketing environments is important, along with confidence in the use of HubSport as a CMS and Marketing platform, as well as experience in updating and using Wordpress to manage a website and build landing pages.

Your specific attention will be towards targeted campaigns with real marketing intent, being the link between our marketing and commercial departments. You will have a keen eye for attention, love trying new things and working in a fast paced environment. 

Preferably you would be local to Folkestone to support events, networking and internal BaM activities, but with the business operating a hybrid work environment, expectations is 2 days of office working a week, with the first few weeks being mostly office based whilst you get to know your team. But this is all negotiable depending on yours and our needs..

Working with the Head of Brand and Marketing, and a talented team, you are part of something new, ready for a challenge and excited by your own potential.

Reporting to:

The Head of Brand & Marketing

Your Key Responsibilities:

These responsibilities will form the basis of the role. The employee should expect to perform these responsibilities on a regular basis.

• Lead & Represent the Brand & Marketing department within the company

• Responsible for delivering key commercially driven lead gen marketing campaigns and objectives.

• Developing innovative ‘Transition’ touch points to move leads generated from marketing to commercial /Sales teams for greater outcomes

• Support in the planning, development and execution of core marketing activity, including;

• The BaM Yearly Marketing Strategy & Targets

• Champion of the Giant Brands at all customer touchpoints

• Competitors research

• Testing new activity to drive innovation

• Delegation and workflow management

• Partnership liaison

• Budget management & Reporting

• Management of core scorecard metrics

• Reporting on performance to key stakeholders/HoD

• Point of contact for external stakeholder communications.

• Potential to deliver internal and external training

• Updating and creating landing pages on Wordpress

• Drive personal brand and present insight thought leadership on Linkedin