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Marketing Officer / Marketing Executive

Job brief

We are looking for a passionate Marketing Officer to implement the hotel’s marketing activities and campaigns. The successful candidate will ensure that all marketing operations are successful in meeting the goals set by the hotel’s board of directors & Group Sales & Marketing Manager.

The Marketing Officer must have great enthusiasm for all things marketing. The ideal candidate will also be an excellent communicator and will have experience in liaising with departmental heads covert business goals into actionable marketing tasks.

Important Information
Location: An Chúirt Hotel, An Chúirt, An Cúirt, Meenderrygamph, Gweedore, Ireland, Donegal, F92 AP60
Date Posted: 20th December 2022
Closing Date: 8th January 2023
Industry: Hospitality
Job Type: Full time
Salary: From £30,000.00 Yearly to £40,000.00 Yearly

About the role

Key Responsibilities

•             Contribute to the planning and implementation of hotel marketing strategy

•             Support the Group Marketing Manager in overseeing all sales and marketing operations

•             Plan advertising and promotional campaigns across a variety of media

•             Liaise with tourism stakeholders and local vendors to enhance strategic relationships and promote the local area/Donegal region

•             Conduct market research to identify opportunities for promotion and growth

•             Develop and optimise social media strategy & digital advertising campaigns

•             Develop engaging, creative, innovative content for regularly scheduled posts, which promote brand-focused messages.

•             Analyse and report on all social media, web and other digital activity

•             Assist in the updating and management of websites including SEO

•             Work & communicate with all departmental managers to develop & convert their business goals into relevant marketing campaigns

•             Develop print material to supplement online marketing strategy

•             Email Marketing: compile and send e-zines, maintain databases for online and offline campaigns.

•             Organize and attend marketing events & tradeshows where required      

Requirements and skills

•             Relevant marketing qualification desirable

•             Minimum of 2 years' Marketing experience in a similar role with a proven track record

•             Solid knowledge of marketing techniques and principles

•             Thorough understanding of social media and digital marketing

•             Graphic Design knowledge a strong advantage

•             Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Instagram)

•             Knowledge of Google AdWords

•             Knowledge of Google Analytics

•             Outstanding communication and interpersonal abilities

•             Creativity and commercial awareness

•             KPI and ROI focused

•             Ability to work independently     

•             Impeccable attention to detail and accuracy.

•             Ability to work to deadlines

•             Strong multitasking, coordination and organisational skills

•             Motivated individual with a strong work ethic

•             Strong collaboration skills and ability to interact effectively with people at all levels of the organisation

•             Highly proficient in spoken and written English

What you will need

Required criteria

  • Relevant marketing qualification
  • 2 years Marketing experience in a similar role

Desired criteria

  • Graphic Design knowledge a strong advantage
  • Thorough understanding of social media and digital marketing

Professional skills you’ll need for this job opportunity

Competitive Analysis

Competitive Analysis

Market Analysis

Market Analysis

Marketing

Marketing

Multi-channel Communications

Multi-channel Communications

Sales Metrics & KPI

Sales Metrics & KPI

Gallen Group

A family-run hotel & bar group owned and managed by the Gallen Family.

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The Gallen Hospitality group is comprised of three 4-star, family-run hotels located in Ballybofey and Gweedore, Co Donegal.Owned by the Gallen family, the Villa Rose Hotel was established in the year 2000 and is comprised of 57 bedrooms, state of the art spa facility and has been consistently named Ireland’s top hotels in the Tripadvisor Traveller’s choice awards.In 2016, the Gallen family added Jackson’s Hotel to their offering. With 135 bedrooms, a leisure centre and extensive conference & banqueting facilities the hotel is one of the largest in the region.In 2021, the family acquired An Chúirt Hotel in Gweedores 66 bedrooms & a health club. An Chúirt is nestled in the beautiful Donegal countryside with the iconic Errigal Mountain as it's backdrop.

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At Gallen Hospitality our culture centers around our people and we focus on their well-being, safety and equality. With over 300 employees, we are a principal hospitality employer in the County. When we take care of our staff, our staff take care of our guests. WELL-BEING We believe the role we can play in our employees well-being is one of the most important responsibilities we have as employers. EQUALITY We operate an Equal Opportunities Policy. We are proud of how often employees are promoted within the Group.

Our benefits

We pride ourselves on creating a positive working environment for all our employees, with employee wellbeing, autonomy and supportive management at the core of everything we do.

Vacation, Paid time off

Flexible schedule

Office perks

Employee development programs

Tuition reimbursement

Employee discounts

Gym membership or wellness programs

4 day work week

Free parking

Cycle to work

Referral bonus

Open office

Competitive salary

Preferential room rates

Discount on meals purchased

Discount on spa treatments or products

Free meals during shifts

Free parking or Discounted parking

Employee of the Month

Marketing Officer / Marketing Executive

A family-run hotel & bar group owned and managed by the Gallen Family.