This job expired on 23rd October 2025
Sales Manager - Volkswagen
With the development of our state-of-the-art facilities in Ballymena underway, and the arrival of Volkswagen Passenger Cars and Škoda due this autumn, there has never been a more exciting time to join Donnelly Group and advance your career, we can offer excellent facilities, industry leading pay and manufacture training.
We are looking for a dynamic, driven Sales Manager to lead the Volkswagen New and Used Car Sales team at our new dealership. The ideal candidate will have a proven track record of delivering results, leading high-performing teams, and ensuring an outstanding customer experience in line with brand standards.
This is a hands-on leadership role suited to someone who thrives on driving performance, developing people, and ensuring departmental growth through strong controls and customer focus.
About the role
Key Responsibilities:
Lead, coach, and motivate the sales team to meet and exceed targets for unit sales, profit per unit, finance, and add-on products.
Manage daily operations of the new and used car sales departments.
Ensure full compliance with FCA and Volkswagen Group Financial Services regulations and standards.
Maximise profit opportunities in all areas of vehicle sales including finance, insurance, and accessories.
Oversee and manage stock levels, ordering, and display.
Monitor and analyse KPIs such as conversion rates, enquiry levels, stock turn, and sales pipeline health.
Deliver a customer-centric sales process that supports high levels of retention, online reviews, and CSI scores.
Conduct regular one-to-ones, team meetings, and performance reviews.
Work collaboratively with aftersales and marketing to generate leads and promote brand visibility.
What you will need to succeed:
Minimum 2 years in a Sales Manager role within a franchised dealership (Volkswagen brand experience desirable but not essential).
Strong understanding of F&I processes, new and used car operations, and current FCA compliance.
Excellent leadership and people development skills.
High level of organisation, attention to detail, and ability to work under pressure.
Comfortable using DMS systems, online lead management tools, and manufacturer platforms.
Demonstrates a customer-first approach and ability to build rapport and trust quickly.
Target-driven and motivated by performance and team success.
We can offer:
Competitive Salary & OTE
Company Car
Contributory Pension
Life assurance scheme
Company Health & Wellbeing package which includes membership of Kingsbridge Hospital Diamond Club
30 days annual leave
Cycle to work scheme
This is not an exhaustive list of duties and the post holder will be required to undertake any other reasonable duties discussed and directed by the line manager.
The company reserves the right to expand the short listing criteria to facilitate the short listing process.
Donnelly Group is an equal opportunities employer
What you will need
Required criteria
- Minimum 2 years in a Sales Manager role within a franchised dealership (Volkswagen Group brand experience desirable but not essential).
- Strong understanding of F&I processes, new and used car operations, and current FCA compliance.
- Excellent leadership and people development skills.
- High level of organisation, attention to detail, and ability to work under pressure.
- Comfortable using DMS systems, online lead management tools, and manufacturer platforms.
- Demonstrates a customer-first approach and ability to build rapport and trust quickly.
- Target-driven and motivated by performance and team success.
- Full Valid Drivers Licence
- Right to Work in the UK
Professional skills you’ll need for this job opportunity
Account Management
Managing Sales Partners
Negotiating Skills/Closing techniques
Rapport Building
Client Relationship Management
Donnelly Group
As Northern Ireland’s largest family-owned motor retailer, the Donnelly Group offers customers the best deals on a huge selection of new cars, used cars, and commercial vehicles. Built on customer service over 70 years ago, the Donnelly Group prides itself on the quality of service provided to every customer throughout the process of matching them to a vehicle that suits their needs, requirements, and budget. With nine locations across Northern Ireland in Ballymena, Bangor, Belfast, Derry/Londonderry, Dungannon, Dungannon M1, Eglinton, Enniskillen, Mallusk, and Maydown Derry/Londonderry, motorists are never far away from a Donnelly Group showroom.
The Donnelly Group has been synonymous with the motor industry in Northern Ireland since 1947 when Peter Donnelly started a vehicle repair and taxi business in Caledon on the border of Co Tyrone and Armagh. Since then the Donnelly Group has become the largest family-owned automotive company in Northern Ireland. We offer competitive salaries, industry-leading work-life balance, generous holiday allowance, continuous training and development, wide-ranging benefits, and an opportunity to give volunteering time back to the communities within which we serve through the Donnelly Group Foundation.
Our teams across all our branches get involved with fundraising for our nominated charity partner, through football tournaments, Donnelly Group bake-off events, dragon boat racing, abseiling, cycling events as well as having a ‘Foundation Day’; a paid day off, to get involved with community projects. We like to feel that we work hard and play hard.
Our benefits
Vacation, Paid time off
Performance bonuses
Paid sick days
Retirement plan and/or pension
Office perks
Employee development programs
Employee discounts
Free parking
Cycle to work
Referral bonus
Competitive salary
Family and friends rates
Long service recognition
Employee Assistance Scheme
Perks Card
Wellbeing Scheme
Work With Charities
Social Opportunities
On the job learning
Progression opportunities
Access to Health & Wellbeing app
Long service awards
Service recognition increases to annual leave
Company employee App
Sales Manager - Volkswagen
As Northern Ireland’s largest family-owned motor retailer, the Donnelly Group offers customers the best deals on a huge selection of new cars, used cars, and commercial vehicles. Built on customer service over 70 years ago, the Donnelly Group prides itself on the quality of service provided to every customer throughout the process of matching them to a vehicle that suits their needs, requirements, and budget. With nine locations across Northern Ireland in Ballymena, Bangor, Belfast, Derry/Londonderry, Dungannon, Dungannon M1, Eglinton, Enniskillen, Mallusk, and Maydown Derry/Londonderry, motorists are never far away from a Donnelly Group showroom.