Marketing Manager
Reports to:
General Manager
Main function:
The Marketing Manager will be responsible for the Marketing strategy for An Chúirt Hotel in line with the Gallen Hospitality overall objectives. The Marketing Manager will be responsible for the planning and direction of marketing campaigns to generate interest in and sales of An Chúirt services and products.
This role will require close collaboration with the Gallen Hospitality Senior Management Team and in particular the Group Sales & Marketing Manager, to ensure that the most appropriate market is identified and managed.
About the role
Main duties and responsibilities
Develop, monitor and co-ordinate the Marketing strategy for An Chúirt Hotel to maximise total hotel revenue at all times, with particular attention to generating sales.
Implement Marketing strategy, operations, procedures and best practice.
Identify, research and secure appointments with new accounts and agents both nationally and internationally.
Prepare relevant departmental reports, including but not limited to, sales reports, marketing strategy reports and revenue forecasts.
Provide pricing for all corporate, leisure and group enquiries.
Responsible for overall management of the online booking agents for the Sales and Marketing department.
Embed a cost-conscious culture in the An Chúirt Hotel by developing, reviewing and reporting on KPIs in your area of responsibility.
Monitor departmental pick up patterns, lead times, costs and budgets and evaluation against KPIs.
Take responsibility for the marketing procedures and the training of relevant employees in accordance with same.
Audit all marketing practices on a regular basis ensuring that the relevant procedure is being adhered to at all times.
Develop and maintain trusting relationships with existing Gallen Group business and long standing relationships.
Develop and maintain trusting relationships with external stakeholders to best understand industry trends and to promote An Chúirt Hotel.
Develop and maintain trusting relationships with internal stakeholders to ensure that sales and marketing opportunities are maximized, as well as to update on commercial activity.
Represent An Chúirt Hotel at industry events to ensure that all revenue opportunities are developed and secured.
Embed a revenue management culture throughout An Chúirt Hotel by communicating regularly and providing guidance and support to staff where necessary.
Liaise with the Group Revenue Manager for rollout of seasonal, weekly and annual strategies to maximise on room revenue.
Manage all aspects of Sales and Marketing activities to ensure An Chúirt Hotel maximises on all revenue channels.
What you will need
Required criteria
- 3-5 years experience in marketing or sales
- 2 Years' managerial experience
- Third Level Qualification iMmarketing, Mathematics, Business Administration, or a Related Field
Desired criteria
- Experience in management may be advantageous.
- Strong analytical, organizational, and creative thinking skills.
- Excellent communication, interpersonal, and customer service skills.
- Knowledge of data analysis and report writing.
- The ability to understand and follow company policies and procedures.
- The ability to work under pressure.
Professional skills you’ll need for this job opportunity
Competitive Analysis
Market Analysis
Marketing
Multi-channel Communications
Sales Metrics & KPI
Gallen Group
A family-run hotel & bar group owned and managed by the Gallen Family.
The Gallen Hospitality group is comprised of three 4-star, family-run hotels located in Ballybofey and Gweedore, Co Donegal.Owned by the Gallen family, the Villa Rose Hotel was established in the year 2000 and is comprised of 57 bedrooms, state of the art spa facility and has been consistently named Ireland’s top hotels in the Tripadvisor Traveller’s choice awards.In 2016, the Gallen family added Jackson’s Hotel to their offering. With 135 bedrooms, a leisure centre and extensive conference & banqueting facilities the hotel is one of the largest in the region.In 2021, the family acquired An Chúirt Hotel in Gweedores 66 bedrooms & a health club. An Chúirt is nestled in the beautiful Donegal countryside with the iconic Errigal Mountain as it's backdrop.
At Gallen Hospitality our culture centers around our people and we focus on their well-being, safety and equality. With over 300 employees, we are a principal hospitality employer in the County. When we take care of our staff, our staff take care of our guests. WELL-BEING We believe the role we can play in our employees well-being is one of the most important responsibilities we have as employers. EQUALITY We operate an Equal Opportunities Policy. We are proud of how often employees are promoted within the Group.
Our benefits
We pride ourselves on creating a positive working environment for all our employees, with employee wellbeing, autonomy and supportive management at the core of everything we do.
Vacation, Paid time off
Flexible schedule
Office perks
Employee development programs
Tuition reimbursement
Employee discounts
Gym membership or wellness programs
4 day work week
Free parking
Cycle to work
Referral bonus
Open office
Competitive salary
Preferential room rates
Discount on meals purchased
Discount on spa treatments or products
Free meals during shifts
Free parking or Discounted parking
Employee of the Month
Marketing Manager
A family-run hotel & bar group owned and managed by the Gallen Family.