Paid Specialist | Folkestone, Kent | Full-Time | Permanent

RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed.
LOCATION: Folkestone, Kent/Hybrid - This is a hybrid role based in the UK, with a minimum of three days a week required in our Folkestone office for training, collaboration and client meetings. We understand that everyone’s circumstances are different and are open to discussing how we can support you to meet this requirement.
DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
PACKAGE: Starting from £30,000 DOE+Benefits

We’re proud to be a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.

THE ROLE

• Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.

• Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.

• Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.

• Manage campaign budgets efficiently to maximise return on investment.

• Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.

• Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.

• Provide expert insights and recommendations to improve client performance and contribute to business growth.

• Conduct quality assurance checks and ensure adherence to best practices.

• Mentor and support team members, fostering knowledge-sharing and professional growth.

• Represent the company as a thought leader at industry events and client meetings.

THE PERSON

• Be a data-driven, results-oriented digital marketer with a deep understanding of paid media channels. 

• You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.

• Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Are highly organised and able to manage multiple priorities and deadlines effectively.

• Possess excellent problem-solving skills and a proactive approach to overcoming challenges.

• Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.

• Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.

• Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.

• Work collaboratively with cross-functional teams while also being comfortable operating independently.

REQUIREMENTS

• 5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.

• Proven expertise in both lead generation and ecommerce campaigns.

• Proven experience in a fast-paced digital marketing agency environment.

• Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).

• Proficiency in Google Ads Editor.

• Well-versed in Google Analytics. 

• Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.

• Experience with automation, AI-driven optimisations, and the latest paid media innovations.

• Ability to manage, mentor, and develop a team while maintaining a high standard of execution.

• Excellent written and verbal communication skills.

We know that no candidate will tick every box. If you’re excited about this role and believe you could be a good fit, we encourage you to apply.

OTHER INFO

We are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those people from underrepresented backgrounds, people with disabilities and individuals of all faiths or beliefs.

• Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.

• We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone.

• We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs.

• Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!

• If you're not sure you're 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience.

If you need to discuss any adjustments, get in touch at jobs@sleepinggiantmedia.co.uk.