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Are you interested in helping us reach our goal of becoming the world’s best training equipment, accessory, and apparel brand? At BLK BOX, we are always on the pursuit of better and we are looking for someone to take ownership of copywriting within the team. In this role you will develop engaging copy that inspires action and enhances the client experience. We only hire people who are passionate about what we do, so it is essential you understand our brand positioning, brand voice and target audience. If you have a commercial mindset and a passion for our mission and values, then check out the winning criteria below:

Important Information
Date Posted: 14th September 2021
Closing Date: 26th September 2021
Industry: Sport /Fitness
Job Type: Full time
Salary: Based on Experience

About the role

  • Scope of Work

    •       Updating the BLK BOX website daily, including product pages, imagery, blog posts and case studies.

    •       Write clear and appealing descriptions for all online products​ to enhance the customer journey across product pages.

    •       Ensure all product descriptions are accurate and developed to secure ideal search results with SEO optimisation.

    •       Collaborate with team members across Marketing and E-commerce to set the creative voice and tone for the BLK BOX brand.

    •       Collaborate with the wider BLK BOX team on creating concepts and copywriting for all projects, including advertising, company catalogue, E-commerce, social, etc., ensuring voice is on-target, effective, emotional and memorable. 

    •       Copy editing and proofreading.


    •       Experience in performance-focused and conversion-focused E-commerce writing.

    •       Experience of applying creative thinking, developing engaging, creative concepts and producing web and social media content.

    •       Strong writing and reviewing skills.

    •       Strong understanding of target audience and what motivates their online shopping behaviour.

    •       Strong knowledge of training equipment and industry trends.

    •       Passionate about the health and fitness industry.

    •       Ambassador of BLK BOX values.

    •       Be highly methodical and take ownership of a project, seeing it through to completion with the highest attention to detail.

    •       Can truly work independently, able to take the correct decisions in a time sensitive environment, with flexibility to meet changing priorities.

    •       You will possess a strong team ethos in your work and always willing to provide support to co-workers.

    •       Client focused – solicits and uses feedback for continuous improvement.  

    •       Always strives for quality and excellence. 

    •       You’ll have a positive approach and your ‘can do’ thinking will mean you’re always keen to excel.

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What you will need

Required criteria

  • • Experience of applying creative thinking, developing engaging, creative concepts and producing web and social media content.
  • • Experience in performance-focused and conversion-focused E-commerce writing.

Desired criteria

    Professional skills you’ll need for this job opportunity

    Competitive Analysis

    Competitive Analysis

    Market Analysis

    Market Analysis

    Product Knowledge

    Product Knowledge

    Website Updates and Developments

    Website Updates and Developments


    We are a dynamic, forward thinking company leading the industry in fitness innovation.

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    BLK BOX designs and manufactures premium end to end functional fitness equipment. Since 2012 BLK BOX has been changing the face of the fitness industry. Our core range of equipment is manufactured in Belfast and is totally modular to convert any under utilised space into an exciting & profitable destination for training. We offer a totally customised turnkey solution for gym owners & sports teams with value added services including 3D CAD designs to illustration what exactly the gym will look like.

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    Equipment Built By Athletes, For Athletes. WE LIVE IT Our ever-growing team are more than engineers and sales people - we are pioneers of change. We aren't concerned with just making good products and providing good customer service. Just as you demand more from your body, we demand more from ourselves, designing our products which help make athletes better. SOLUTIONS ON DEMAND To us, custom is more than just logos and colours. It means a tailored solution from concept to completion. We’re in this because we are a part of this, we live and breathe performance.

    Our benefits

    BLK BOX offers an opportunity to work for a company that positively impacts people’s lives. With a unique company culture, you will work in a collaborative environment fostering teamwork and accountability. We provide annual rewards and recognition for superior performance, and offer fantastic training opportunities and long-term career progression opportunities. At BLK BOX we also have lots of cool perks including a fully functioning showroom gym that can be used by all staff, team days, health care cash back plan, team lunches, unlimited amounts of free coffee and fruit, enjoy your birthday off each year and loads more!

    Vacation/Paid Time Off

    Performance Bonuses

    Retirement Plan and/or Pension

    Office Perks

    Employee Development Programs

    Employee Discounts

    Gym Membership or Wellness Programs

    Opportunity to Travel

    Casual dress

    Free Parking

    Free Work laptop

    Referral bonus

    Open office

    Competitive Salary

    Discount in Gift Shop

    Free parking/Discounted parking


    We are a dynamic, forward thinking company leading the industry in fitness innovation.