We are 4Beauty

4Beauty Group is devoted to helping women and men around the world feel good and look beautiful. Based just outside Belfast, we own, distribute and nurture our brand portfolio including the award winning He-Shi Tan, TANTASTIC & SKINICIAN.


Our Culture

We apply best business practice, obsessive attention to customer service and a sprinkling of marketing stardust. Established in 1997, 4Beauty Group has rapidly grown into a leading brand owner, distributor and exporter of exciting and innovative beauty products to domestic and international markets. We don’t just sell products. Our intuitive marketing mind-set steers us in the direction of telling #stories and creating aspirations that consumers believe in. Our close knit multi-disciplinary team is made up of customer service, marketing, digital, education, fulfilment and sales.
A Belfast based team of 20 people bound by the common values of Passion, Integrity, Accountability, Excellence and Innovation on a mission to bring digital practice to the forefront, combined with personal service. We never forget that the success we achieve in selling our brands around the world depends on our team, our partners and our customers. We love our Beautiful Brands, we promise Best Service, we champion innovation and Bright Ideas and we welcome talented individuals to join the Brilliant People at 4Beauty Group. We believe people buy from people. Our team is our driving force and we strive to make our work place a positive and enjoyable place to work. As well as competitive rate of pay we also offer lots of perks, including a monthly staff allowance. We are proud to be an investors in people company.

Our Team